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Legal & Policies
Privacy Policy
Rivayaat LLC ("Rivayaat™," "we," "us," or "our") operates the website rivayaat.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site, make a purchase, sign up for our loyalty or affiliate programs, or otherwise interact with us.
Please read this policy carefully. By using the Site, you agree to the practices described below. If you do not agree, please do not use the Site.
1. Information We Collect
We collect information you provide directly to us and information collected automatically when you use the Site.
Information You Provide:
•Order & Account Information: Name, shipping/billing address, email, phone number, and payment details when placing an order or creating an account.
•Loyalty Program (Rivayaat Rewards™): Account registration details and activity history tied to your participation.
•Affiliate Program (Roots & Rewards): Name, email, payment information, and referral activity associated with your account.
•Communications: Messages, reviews, or inquiries you send us through the Site, email, or social media.
•Marketing Opt-Ins: Email address and preferences when you subscribe to our communications.
Information Collected Automatically:
•Device & Browser Data: IP address, browser type, operating system, and device identifiers.
•Usage Data: Pages viewed, time spent on pages, links clicked, search terms, and general Site navigation behavior.
•Cookies & Tracking Technologies: Detailed in Section 4 below.
2. How We Use Your Information
We use the information we collect to:
•Process and fulfill your orders, including payments, shipping, and delivery.
•Manage your Rivayaat Rewards™ account and track earned points and tier status.
•Administer the Roots & Rewards affiliate program, tracking referrals and commission payments.
•Send transactional emails (order confirmations, shipping updates, account notices).
•Send marketing communications and promotions, if you have opted in.
•Respond to your questions, provide customer support, and prevent fraudulent transactions.
•Improve and optimize the Site and comply with legal obligations.
3. How We Share Your Information
We do not sell your personal information. We may share your information with the following third parties strictly as necessary to operate our business:
•Shopify: Our e-commerce platform processes orders and stores data. Review Shopify's privacy practices at shopify.com/legal/privacy.
•Payment Processors: Secure gateways (Stripe, Shopify Payments) process card details. We do not store full payment card data.
•Shipping & Fulfillment: Logistics carriers receive your name and delivery address to fulfill orders.
•Analytics & Marketing: Analytics providers (Google Analytics) and social platforms (Meta Pixel) receive data to deliver relevant advertisements and trace Site usage.
•Creator & UGC Partners: Influencer management platforms (Social Cat) may access limited details (like affiliate codes and shipments).
•Legal Compliance & Transfers: We share data if required by law or in connection with a corporate sale/merger.
4. Cookies & Tracking Technologies
We use cookies, pixels, and web beacons to operate the Site, analyze traffic, and deliver advertising.
•Essential Cookies: Required for shopping cart and checkout functionalities.
•Analytics Cookies: Help us study Site usage patterns.
•Marketing Cookies: Used to serve relevant ads on Meta, Google, and other platforms.
You can control cookies through browser settings. Disabling cookies may affect Site functionalities.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain your account, comply with legal obligations, resolve disputes, and enforce agreements. When no longer needed, we securely delete or anonymize your data.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, or disclosure. Our Site is hosted on Shopify, which maintains industry-standard security. However, no method of electronic storage or transmission is 100% secure.
If you suspect any security issue, please contact us immediately at help@rivayaat.com.
7. Your Privacy Rights
All Users: You have the right to access the personal info we hold about you, request corrections to inaccurate information, request deletion of your data (subject to legal obligations), and opt out of marketing emails using the unsubscribe links.
California Residents (CCPA/CPRA): You have the Right to Know, Right to Delete, Right to Correct, Right to Non-Discrimination, and the Right to Opt Out of Sale/Sharing (which applies to pixel-based advertising). To submit a CCPA request, email help@rivayaat.com.
Texas Residents: Under the Texas Data Privacy and Security Act (TDPSA), you have similar rights to access, correct, delete, and opt out of processing for targeted advertising. Contact us using the email below.
International Users: Our Site operates from the U.S. If accessing from elsewhere, your information will be transferred to and processed in the United States, where data laws may differ. By using the Site, you consent to this transfer.
8. Children's Privacy
Our Site is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe your child has provided us with personal info, please contact us and we will delete it promptly.
9. Third-Party Links
Our Site may contain links to third-party websites or platforms. We are not responsible for the privacy practices of those sites and encourage you to review their policies.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When material changes are made, we will update the "Last Updated" date and display a prominent notice on the Site. Continued use constitutes acceptance of the revised policy.
Contact Us
If you have questions, concerns, or requests related to this Privacy Policy, please contact us at:
Email: help@rivayaat.com
Rivayaat LLC • Website: rivayaat.com
"Rivayaat™ is committed to protecting your privacy and earning your trust — the same way we approach everything we make."